Grow your business using
brand strategy

A brand strategy defines the guidelines on how, what, where, when and to whom you communicate your brand messages. Starting with the logo – the fonts, colors, design elements all work together to bring a cohesive brand identity to your target audience.

Building a foundation that will serve you well into the future.

What makes a successful brand strategy?

Timeless

Crafting an enduring brand that is resilient against changing trends and evolving markets.

Intentional

Create a meaningful brand that carries the depth of its mission and speaks directly to those in need.

Connects

Fonts, color palettes, design elements are all curated to authentically connect and build trust with your ideal audience.

Creative Process

1. Brand Strategy Meeting

2. Establish a Brand Voice

3. Present Styleboards

4. Refine Brand Identity

5. Launch

Brand Strategy Meeting

We discuss all the details of your business as well as your future goals:

Why you have decided to start this business
What has worked so far
What challenges have you faced with your business
Who is your target market
Who are your closest competitors
How you anticipate your business to grow

Establish a Brand Voice

We establish a brand voice, which becomes a useful tool to guide us through the brand design process. Essentially, the brand voice sets an ideal personality for your brand to have in all the graphics and communications.

The sliders show us how the brand leans, between two personality traits
The mood board will reflect inspiration from texture, colors, typography, and overall vibes
Color selection are colors that are approved by the client
Keywords help describe the brand

Mission Contracting styleboard from Andover, Minnesota

Present Styleboards

The client is presented with a variety of styleboards all designed with intention falling under the umbrella of the approved Brand Voice. Each styleboard displays all the designs that are included in the brand package, which typically includes:

Primary Logo
Secondary Logo
Submark Logo
Brandmark
Color Palette
Typography

Refine Brand Strategy

The client chooses their favorite design and together, we will zoom into the brand and perfect it. This means making any changes to colors, being sure all the spacing and lines are perfect, and solidifying the details. There are two rounds of edits included in the process.

Launch!

Your logo library will be delivered to your inbox along with a Brand Guide to instruct you (and anyone on your team) on how to use the design files. Your logo library will include vector, transparent, and jpg formats in color, black, white, and reversed.

You will feel prepared to launch your business with your logo library and confident in the identity created for your brand.

FAQ

To give every client the attention they deserve, I only work with one branding and one website design client each month so I have limited spots available. I typically book out 2-3 months in advance.
After a video call to get to know each other and make sure we’re a good fit. We’ll seal the deal by signing a contract and sending the first invoice. After all is signed off on and you’ve submitted your down payment, we’ll be set to go! Note: A down payment is required to book your project in my calendar (amount of down payment depends on the project).
After we wrap up, I’ll send you a link to download your library of logos and branding elements, saved in different colors + sizes for your convenience, for web and print use, and in vector (editable) format.
The design process includes two rounds of revisions for your chosen brand concept. I’ve found this to be more than enough to ensure clients are thrilled with and confident in the final product! When requested, additional revisions are charged at a rate of $65/hr.
Yes. Payments are broken into two parts. There is a 50% non-refundable deposit that is paid up front in order to secure your booking, and the 50% remainder that can be paid on the end date OR when the project is complete (whichever comes first).
Yes! Upon receiving your final payment, the copyright and ownership of your final logo and branding files is transferred to you.
I would be happy to work directly with your printer to make sure colors are printed correctly and the quality is what you and I both expect. With this service, I treat your business as I would my own, I want the very best for your brand.

Swap

Mission Contracting

Home construction is an extremely competitive market so it is essential that a business stands out. The Mission Contracting brand is now polished, professional, shows precision and communicates a message. Note the subliminal checkmark in the “M” because this team’s mission is your vision.

Brad Wise for Sheriff

I was able to flex all the creative muscles while spearheading the design and marketing behind a political campaign. This strategy included in-depth research of Anoka County, the target audience, and the other candidates.

I envisioned something bold and easy to read. The “W” has a subtle checkmark symbol in the brand and the vibrant yellow was selected to catch attention.

Renovation Church

Renovation is located in Blaine, MN and quickly outgrew their building. While undertaking a building expansion, it was an ideal time to refresh their brand. Before designing, here are all the aspects of their business that make up their brand that I take into consideration:

The interior design of their building - very modern accents, bright, clean, and airy.

Their people - staff, volunteers, and people who attend.

Their previous brand - it is important to capture their journey in a rebrand

Cedrus Wealth Group

Cedrus Wealth Group had a very specific vision of what the business would be centered around – Redwood Forest. The brand needed to be rooted in stability and growth to emulate the mission of investing in the future generations. This brandmark tells a story with the tree shape broken into arrows pointing up, contained with security.