Mock Project no. 01

I introduced this first mock project to my social media followers on Monday and by Friday the business had a brand identity, customer experience and was as close to real life as it could get without actually opening up a business.

Mock projects are to challenge me as a designer, to bust out of my comfort zone and to bring an audience along for the ride. My creative process is well documented and shared with everyone to give a glimpse of what it is like working with me.

Monday

Superior Street in Duluth, Minnesota is revitalized. I allowed my audience to vote on a business they would like to see in an empty corner unit of a commercial building. Surrounded by breweries, tap rooms, boutiques and coffee shops.

The options

  • The Barrel Thief Wine Bar

  • Harriet & Oak Mercantile

  • Pure Fox Pizza Kitchen


Tuesday

The Barrel Thief Wine Bar received the most votes. I designed a mood board for this business.

Wednesday

The audience gets to vote which logo they want to use for this business.

The Rustic Logo:

Similar to what you would see stamped on a wine barrel.

The Glam Logo:

More elegant similar to a design from a wine bottle.

Friday

The audience chose the rustic logo (left).

I ran with this design and mocked up the exterior of the building, menu and overall customer experience.

Next
Next

Bubly Water Animation