Cedrus Wealth Group Brand Strategy
Truly, this is the brand project I would never want to end!
Starting with getting to know the family behind this new business. Their dream to help people and their generosity brought one of the most inspiring design consultations I have had. Joe and Lauren are truly wonderful to work with if you find yourself in search of financial advisors.
Cedars Wealth Group Brand Voice
Have you ever started a journey feeling like you’re taking all the wrong roads before you find the right one? I start each brand project with a Brand Voice to eliminate those wrong directions in our brand design journey.
The brand voice includes sliders leaning towards specific personality traits. This tool is helpful for both my clients and myself in knowing the tone that all communications should be written as well as the distinct personality the brand should give.
After that is a mood board that contains images of typography, symbols, shapes, textures, colors, etc. Essentially, we’re going for a specific vibe. Beneath the mood board is a color palette with an array of colors to lean into.
Then we have keywords which define the brand.
Once the Brand Voice is approved, I design the concepts under that umbrella. Here is what we came up with for the Cedars Wealth Group brand:
Client:
Cedrus Wealth Group
Andover, Minnesota
Strategy:
Target Market and Location Research
Business Name Development
Brand Identity
Collateral
