Design File Cheat Sheet
Your branding is finished and I’ve handed over the design files. Now what?!
It might be frustrating to learn all the different purposes for all these design files. Some files you will need regularly, other files you will need on few and unique occasions. On any day in the future, I want you to be prepared and to feel confident on how to use your branding files as a toolkit for all your business’ needs.
Here are some tips on how to use your files appropriately, but we’ll compare it to baking!
The original ingredients before going in the oven.
These files can be manipulated with Adobe Illustrator or a design software.
They will be the best quality files for professionally printed marketing materials and can be printed large format without any pixelation.
Use these files when outsourcing printing for apparel graphics, promo items, banners, signs, etc.
These files are baked!
Once designs are flattened (compressed), the design cannot be easily edited and the quality is no longer of its original.
Use these files for your website, social media, or for when you are working in software such as Microsoft Word / Publisher. These files will be pixelated when printed large.
“How do I get rid of the white box around my logo?
Like the perfect frosting on a cupcake, you’ll want to layer your logo on top of a background or image using a .png file.
You’ll find that in your logo library you’ll have access to full color png files as well as solid black and solid white. Depending on what background you’re working with, hopefully one of these options will work great!
Tip: Make sure the background is simple and not too busy.
